Comments on: Is "Personal Branding" Just an Ego-Driven Waste of Time? http://www.corbettbarr.com/is-personal-branding-just-an-ego-driven-waste-of-time Rewrite the Rules Tue, 07 Feb 2012 14:13:04 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Home School College Counselor http://www.corbettbarr.com/is-personal-branding-just-an-ego-driven-waste-of-time#comment-975 Home School College Counselor Sun, 25 Oct 2009 04:05:57 +0000 http://www.freepursuits.com/?p=2545#comment-975 Something that I struggle with regarding personal branding and using the new social media is privacy. How do you keep an element of privacy in your life to protect your family your own personal privacy but at the same time brand yourself using the new social media that is so open and "un-private?" Something that I struggle with regarding personal branding and using the new social media is privacy. How do you keep an element of privacy in your life to protect your family your own personal privacy but at the same time brand yourself using the new social media that is so open and “un-private?”

]]> By: Why I Have Trouble with My Personal Brand - No, I Am Not Writing A Novel http://www.corbettbarr.com/is-personal-branding-just-an-ego-driven-waste-of-time#comment-974 Why I Have Trouble with My Personal Brand - No, I Am Not Writing A Novel Wed, 30 Sep 2009 04:38:09 +0000 http://www.freepursuits.com/?p=2545#comment-974 [...] it takes away so much. Like you as a complex, nuanced person. Corbett Barr, writing for Free Pursuits, argues that effective personal branding teaches us that “success doesn’t come from [...] [...] it takes away so much. Like you as a complex, nuanced person. Corbett Barr, writing for Free Pursuits, argues that effective personal branding teaches us that “success doesn’t come from [...]

]]> By: NomadicNeil http://www.corbettbarr.com/is-personal-branding-just-an-ego-driven-waste-of-time#comment-973 NomadicNeil Fri, 11 Sep 2009 00:11:41 +0000 http://www.freepursuits.com/?p=2545#comment-973 A part of me still feels uncomfortable referring to myself as having a brand. It's weird how every aspect of life gets spoken of in terms of marketing, sales and transactions these days. A part of me still feels uncomfortable referring to myself as having a brand.

It’s weird how every aspect of life gets spoken of in terms of marketing, sales and transactions these days.

]]> By: Robert http://www.corbettbarr.com/is-personal-branding-just-an-ego-driven-waste-of-time#comment-972 Robert Thu, 10 Sep 2009 03:00:50 +0000 http://www.freepursuits.com/?p=2545#comment-972 Hmm. I agree with Colin. I think personal branding is valuable, but only when you regard it as I think it rightly should be, a promotion of your best qualities in honest light. If you make the clear distinction between hyping yourself up and honestly polishing your strengths then this it's a no brainer. When you have a skill, and you use it to help others, you will no doubt do SOME level of promotion and in effect do SOME level of branding by default. I am in the process of re-branding my IT services from under my last name to "IT Arsenal", a simple DBA name. I hope to bring to light and promote some of the things I do best, and the fact I do varied services. I hope not to amp up the fact I do everything and appear as something bigger than I am, but for business' sake, I'll be ready to smile big in a business sense in all the lime light thats appropriate. I guess I'd argue it comes down to integrity when you self promote or self brand. It would be absurd to get a pony when you turn 16, if you've never ridden a horse before....but if you're in the junior olympics for polo (that's horses right?) ... then I would deem it just. Hmm. I agree with Colin. I think personal branding is valuable, but only when you regard it as I think it rightly should be, a promotion of your best qualities in honest light. If you make the clear distinction between hyping yourself up and honestly polishing your strengths then this it’s a no brainer. When you have a skill, and you use it to help others, you will no doubt do SOME level of promotion and in effect do SOME level of branding by default.

I am in the process of re-branding my IT services from under my last name to “IT Arsenal”, a simple DBA name. I hope to bring to light and promote some of the things I do best, and the fact I do varied services. I hope not to amp up the fact I do everything and appear as something bigger than I am, but for business’ sake, I’ll be ready to smile big in a business sense in all the lime light thats appropriate. I guess I’d argue it comes down to integrity when you self promote or self brand. It would be absurd to get a pony when you turn 16, if you’ve never ridden a horse before….but if you’re in the junior olympics for polo (that’s horses right?) … then I would deem it just.

]]> By: Corbett Barr http://www.corbettbarr.com/is-personal-branding-just-an-ego-driven-waste-of-time#comment-971 Corbett Barr Wed, 09 Sep 2009 19:48:06 +0000 http://www.freepursuits.com/?p=2545#comment-971 Thanks everybody for the fabulous comments. Don't you just love the power of blogging to get a substantive conversation started? I'm definitely hearing a consensus here, and that is that personal branding can be an important marketing tool, but authenticity and substance are key to its effectiveness. It's about finding your voice and being honest about it. When done correctly, personal branding should be easy and transparent. That's powerful. Wouldn't it be great if everyone in sales and marketing was genuine and transparent? Thanks everybody for the fabulous comments. Don’t you just love the power of blogging to get a substantive conversation started?

I’m definitely hearing a consensus here, and that is that personal branding can be an important marketing tool, but authenticity and substance are key to its effectiveness. It’s about finding your voice and being honest about it. When done correctly, personal branding should be easy and transparent. That’s powerful. Wouldn’t it be great if everyone in sales and marketing was genuine and transparent?

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